| Title | GOOD INNOVATION. DENTSU VIRTUAL SUSHI PARTY |
| Brand | DENTSU |
| Product / Service | CORPORATE IMAGE |
| Category | A01. Corporate Information |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Naoto Oiwa | Dentsu | Senior Creative Director |
| Yasuharu Sasaki | Dentsu | Creative Director |
| Yodo Hirabayashi | Dentsu | Art Director |
| Keiichi Yoshikawa | Boctok | Programmer |
| Makiko Takahashi | Boctok | Producer |
| Gabin Ito | Boctok | Producer |
| Yoshikazu Inui | Boctok | Producer |
| Shunsuke Baba | Dentsu | Producer |
| Hiroki Takasaki | Dentsu | Producer |
| Akira Kagami | Dentsu | Global Executive Creative Director |
In Cannes Lions, Dentsu used to have sushi parties after its seminar. But, things were tough this year. Many people couldn't come to Cannes. So we wanted to do a online event that's good for them, good for us and good for Cannes. This year, Dentsu group announced a new corporate philosophy "Good Innovation." Under the slogan, we decided to have "Virtual Sushi Party". In the party website, we collected participants' great ideas to make Cannes Lions more innovative. The results were also published in Cannes Lions Daily magazine on the last day.