| Title | TEETH WHITENER |
| Brand | COLGATE PALMOLIVE |
| Product / Service | ADVANCED WHITENING TOOTHPASTE |
| Category | A02. Consumer Products |
| Entrant | Y&R VIETNAM Ho Chi Minh City , VIETNAM |
| Entrant Company: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising/Web Design Agency: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Credits | |
| Name | Company | Position |
|---|---|---|
| Ram Kapoor | Young & Rubicam Vietnam | Executive Creative Director |
| Marcus Rebeschini | Young & Rubicam Asia | Executive Creative Director |
| Ram Kapoor | Young & Rubicam Vietnam | Copywriter |
| Hanh Duong | Young & Rubicam Vietnam | Art Director |
| Hieu Nguyen | Young & Rubicam Vietnam | Programmer |
Colgate Teeth Whitener Digital Application Web and iPhone Colgate wanted to expand the appeal of their Advanced Whitening toothpaste to a younger demographic. We did this by offering the digital generation an online application that whitens their teeth and lets them express their individuality in a fun way. With one-click export to their most popular hangouts - Facebook, Flickr and Twitter - they were guaranteed the kind of attention they can't live without! (At launch, the app gathered a flurry of comments on Facebook!) The iPhone version is yet another killer app!