| Title | GET YOUR OWN POWER BOTTLE |
| Brand | BLACKMORES |
| Product / Service | NATURAL HEALTH SUPPLEMENTS |
| Category | A02. Consumer Products |
| Entrant | DIGITAS GREATER CHINA Shanghai, CHINA |
| Entrant Company: | DIGITAS GREATER CHINA Shanghai, CHINA |
| Advertising/Web Design Agency: | DIGITAS GREATER CHINA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Winnie Lee | Digitas | SVP |
| Ellen Lim | Digitas | Account Manager |
| Sylvian Fung | Digitas | Group Creative Director |
| Tiffany Lee | Digitas | Art Director |
| Mennas Ching | Digitas | Technology Director |
| Ivan Leung | Digitas | Web Developer |
Blackmores, Australia's most trusted natural healthcare brand commissioned to introduce the brand to the Hong Kong, Malaysia, Singapore and Taiwan market in 2008. To help Blackmores establish a leading natural healthcare brand image in the 4 regions in Asia quickly with limited budget, we came up with an engaging way to reach out to young health conscious executives. The objective is to invite young executives to share their health concerns with Blackmores, a brand that is very new to them and to encourage them to introduce Blackmores to their friends.