ONE BEER, ONE WORLD OF FRIENDS

TitleONE BEER, ONE WORLD OF FRIENDS
BrandSAN MIGUEL BREWERY HONG KONG
Product / ServiceBEER
CategoryA02. Consumer Products
EntrantRAZORFISH Hong Kong , HONG KONG
Entrant Company:RAZORFISH Hong Kong, HONG KONG
Advertising/Web Design Agency:RAZORFISH Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Grace Ho Razorfish General Manager
Endy Fung Razorfish Executive Creative Director
Jerry Chu Razorfish Associate Creative Director
Wing Yu Razorfish Art Director
Ray Chan Razorfish Copywriter
Gary Law Razorfish Designer
Suki Lam Razorfish Project Manager
Ying Lee Razorfish Project Executive

Brief Explanation

The promotional message of San Miguel this year is “ One Beer, One World of Friends”. San Miguel official website is revamped with a new feature ‘facebook connect’ ” to project the rejuvenated image of true friendship and bonding of the brand. The creative idea was inspired by the theory of Six Degrees of Separation, originating from the relationships among people. Users can actually experience ‘one world of friend’ via one ‘San Miguel’ in revamped site through facebook connect function. The follow up functions built in the site for users to develop friendship with new and existing friends.