Title | ONE BEER, ONE WORLD OF FRIENDS |
Brand | SAN MIGUEL BREWERY HONG KONG |
Product / Service | BEER |
Category | A02. Consumer Products |
Entrant | RAZORFISH Hong Kong , HONG KONG |
Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Grace Ho | Razorfish | General Manager |
Endy Fung | Razorfish | Executive Creative Director |
Jerry Chu | Razorfish | Associate Creative Director |
Wing Yu | Razorfish | Art Director |
Ray Chan | Razorfish | Copywriter |
Gary Law | Razorfish | Designer |
Suki Lam | Razorfish | Project Manager |
Ying Lee | Razorfish | Project Executive |
The promotional message of San Miguel this year is “ One Beer, One World of Friends”. San Miguel official website is revamped with a new feature ‘facebook connect’ ” to project the rejuvenated image of true friendship and bonding of the brand. The creative idea was inspired by the theory of Six Degrees of Separation, originating from the relationships among people. Users can actually experience ‘one world of friend’ via one ‘San Miguel’ in revamped site through facebook connect function. The follow up functions built in the site for users to develop friendship with new and existing friends.