Title | FOOTBALL 5 2008 |
Brand | NIKE HONG KONG |
Product / Service | SPORTSWEAR |
Category | A02. Consumer Products |
Entrant | RAZORFISH Hong Kong , HONG KONG |
Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Grace Ho | Razorfish | General Manager |
Endy Fung | Razorfish | Executive Creative Director |
Jerry Chu | Razorfish | Associate Creative Director |
Ray Chan | Razorfish | Senior Copywriter |
Vinza Chu | Razorfish | Interactive Designer |
Phyllis Ma | Razorfish | Associate Project Director |
Jade Lau | Razorfish | Project Manager |
We replicated the competitive atmosphere of a football match to connect football-obsessed teen. It focused on the teenagers’ enthusiasm on card games and packaged the footballs match as a cyber war and created a crazy card collection trend. A real-time multiplayer platform allowed the users to compete in the war.