FOOTBALL 5 2008

TitleFOOTBALL 5 2008
BrandNIKE HONG KONG
Product / ServiceSPORTSWEAR
CategoryA02. Consumer Products
EntrantRAZORFISH Hong Kong , HONG KONG
Entrant Company:RAZORFISH Hong Kong, HONG KONG
Advertising/Web Design Agency:RAZORFISH Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Grace Ho Razorfish General Manager
Endy Fung Razorfish Executive Creative Director
Jerry Chu Razorfish Associate Creative Director
Ray Chan Razorfish Senior Copywriter
Vinza Chu Razorfish Interactive Designer
Phyllis Ma Razorfish Associate Project Director
Jade Lau Razorfish Project Manager

Brief Explanation

We replicated the competitive atmosphere of a football match to connect football-obsessed teen. It focused on the teenagers’ enthusiasm on card games and packaged the footballs match as a cyber war and created a crazy card collection trend. A real-time multiplayer platform allowed the users to compete in the war.