Brief Explanation

They say a picture says a thousand words. Yet what if there were no more forests to photograph? No amazing shots of animals to be found? No tigers. No orangutans. No trees. Sometimes no image can say even more than a picture. This campaign is a fresh way to use a photo search site. Banners and key words promise amazing pictures of Indonesia's natural beauty. However, the photos on the search site cannot be found. You're then given a choice: Help Greenpeace save the animals. Or do nothing and resume your search. Fortunately, most people chose the first.