| Title | THE STADIUM OF DREAMS |
| Brand | THAI ASIA PACIFIC BREWERY CO. |
| Product / Service | HEINEKEN |
| Category | A02. Consumer Products |
| Entrant | LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND |
| Entrant Company: | LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keeratie Chaimoungkalo | Leo Burnett And Arc Worldwide Thailand | Executive Creative Director |
| Sompat Trisadikun | Leo Burnett And Arc Worldwide Thailand | Executive Creative Director |
| Sanpathit Tavijaroen | Leo Burnett And Arc Worldwide Thailand | Creative Director |
| Sanpathit Tavijaroen | Leo Burnett And Arc Worldwide Thailand | Art Director |
| Narudol Karadist | Leo Burnett And Arc Worldwide Thailand | Art Director |
| Chairat Cheerunpong | Leo Burnett And Arc Worldwide Thailand | Art Director |
| Chanwit Nimcharoen | Leo Burnett And Arc Worldwide Thailand | Copywriter |
| Patcharaporn Lhuengusakul | Leo Burnett And Arc Worldwide Thailand | Copywriter |
| Pitiporn Jutisiriwatana | Leo Burnett And Arc Worldwide Thailand | Account Management Director |
| Purita Usnabhiraks | Leo Burnett And Arc Worldwide Thailand | Account Director |
| Veevit Teotrakoon | Leo Burnett And Arc Worldwide Thailand | Account Executive |
| Kittanate Piriyakarnsakul | Leo Burnett And Arc Worldwide Thailand | Account Ececutive |
| Rob Hall | Leo Burnett And Arc Worldwide Thailand | CRM Business Director |
| Sarawut Lertkittipaporn | Leo Burnett And Arc Worldwide Thailand | Producer |
| Jirateep Sangsuwan | Leo Burnett And Arc Worldwide Thailand | Producer |
| Sompetch Nuntasinlapachai | Leo Burnett And Arc Worldwide Thailand | Producer |
To launch a new Heineken UCL can that will record the final score as part of the design. We built ‘The Stadium of Dreams’: a gigantic live football Stadium made of Heineken UCL cans, but without the score printed to let consumers witness this dream score by themselves. Consumers helped building this stadium via our microsite. Which 332,654 cans were placed and installed at the exact same location on the real Stadium of Dreams. Thousands of people witness each round of live matches, in the end towards the final result was engraved on our new can.