Title | WITH SOUND, ANYONE CAN BE A SCULPTOR |
Brand | MTRC |
Product / Service | ELEMENTS MALL |
Category | B03. Consumer Services |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Spencer Wong | McCann Worldgroup (Hong Kong) | Executive Creative Director |
Nick Lim | McCann Worldgroup (Hong Kong) | Creative Consultant |
Mark Kong | McCann Worldgroup (Hong Kong) | Associate Creative Director |
Quentin Yeong | McCann Worldgroup (Hong Kong) | Associate Creative Director |
Gary Lam/James O | McCann Worldgroup (Hong Kong) | Art Director |
Oggy Cheng | McCann Worldgroup (Hong Kong) | Designer |
Henry Chu | Pill/Pillow | Designer |
Larvans Laading | Kapok | Designer |
Michael Chan | McCann Worldgroup (Hong Kong) | Print Manager |
Paul Swee | Studio 13 | Content Production Director |
Alexis Chiu | McCann Worldgroup (Hong Kong) | Business Director |
Avila Law | McCann Worldgroup (Hong Kong) | Account Director |
Jessie Yip | McCann Worldgroup (Hong Kong) | Account Executive |
To create awareness and pull in crowds for our mall’s event, Flirting with Sound. To inspire the target audience with something inspirational and differentiate our image from other shopping malls. Innovative media strategy Ever imagined SOUND could be something else? SEE what your voice looks like in real time. A dedicated mini-site and online ads, combined with interactive gaming were created to excite people with personal touch. We transformed sound into a totally new experience. Creative execution With sound, anyone can be a sculptor. Speech and song were re-expressed as infinite cascading art-forms. Just click to activate, viewers can improvise and customize the form of voice with different volume and tonality through our interactive visualization software. All you need is a computer equipped with microphone.