ONE WALK

Short List
TitleONE WALK
BrandJET' LI ONE FOUNDATION
Product / ServiceCHARITY
CategoryD01. Integrated Digital Campaign
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising/Web Design Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
2nd Advertising/Web Design Agency:RICE 5 Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Nick Lim McCann Worldgroup (Hong Kong) Creative Consultant
Philip Lee McCann Worldgroup (Hong Kong) Creative Director
Kevin Tsang Rice 5 Creative Director
Hoi Yiu McCann Worldgroup (Hong Kong) Designer Director
Kevin Tsang Rice 5 Designer Director
Hoi Yiu/Oggy Cheng/James O McCann Worldgroup (Hong Kong) Art Director
Kevin Tsang Rice 5 Art Director
Oggy Cheng/James O McCann Worldgroup (Hong Kong) Designer
Snowman Tsang/April He/Alex Li Rice 5 Designer
Snowman Tsang/April He/Alex Li Rice 5 Animation
Eddie Lo/Benny Pang Rice 5 Application Programmer
Eddie Lo Rice 5 System Design
Eddie Lo/Gobbie Wong Rice 5 Information Architect
James Reeves/April Fang McCann Worldgroup (Hong Kong) Copywriter
Yen Lee/Clint Tsui/Jordan Cheung McCann Worldgroup (Hong Kong) Account Service
Gobbie Wong Rice 5 Account Service
Martin Tong Ogle Production Photographer
Paul Swee Studio 13 Content Production Director

Brief Explanation

Complete a charity walk on one foot – or two fingers? Wanna be in Jet Li’s shoes? Want him as your personal messenger? Jet Li’s One Foundation held a charity walk one year after the Sichuan earthquake. But few people could participate personally. So we created innovative ways to walk – online: sharing shoes with celebrities in Sichuan. Fingers walking on phone screens. An animated relay marathon made from user photos and a “walker” character. Over 1,000,000 people participated. Some just spread the news. Some walked miles. The Walk became known throughout the country and covered by every kind of media channel.