Title | I.SAW |
Brand | BBH ASIA PAC |
Product / Service | USB CHAINSAW |
Category | C02. Best Use of Viral |
Entrant | BBH ASIA PAC Singapore, SINGAPORE |
Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
Advertising/Web Design Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Steve Elrick | BBH Asia Pac | Regional ECD |
Noel Yeo | BBH Asia Pac | Creative Director/Digital |
Shawn Loo | BBH Asia Pac | Creative Director/Digital |
Noel Yeo | BBH Asia Pac | Copywriter |
Shawn Loo | BBH Asia Pac | Art Director |
Shaun Lee | BBH Asia Pac | Agency Producer |
Jeff Mendoza | BBH Asia Pac | Designer |
Adrian Chua | Art Devil's Productions | Propmaker |
Sam Tan | Bommerang Visual Production | Photographer |
Xavier Oon | Critica | Director |
Critica | Critica | Post Production |
Roy Lee | Conceptlane | Web Producer |
Geoff Ang | Geoff Studio | Providing His Studio For Shoot |
BBH Asia Pacific created a free desktop application called PaperCut, which plays the sound of a chainsaw whenever you hit Ctrl-P. The challenge was to promote this app on a miniscule budget: USD$7,000