| Title | IT'S DEAD FRUITY |
| Brand | VITASOY INTERNATIONAL HOLDINGS |
| Product / Service | VITA JUICE |
| Category | A02. Consumer Products |
| Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
| 2nd Advertising/Web Design Agency: | TRIBAL DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kevin Chiu | Tribal DDB HK | Creative Director |
| Tammy Foo | Tribal DDB HK | Senior Copywriter |
| Joe Lai | Tribal DDB HK | Art Director |
| On Yee Lok | Tribal DDB HK | Senior Designer |
| Cy Tang | Tribal DDB HK | Senior Programmer |
'It's Dead Fruity!' is an integrated campaign that celebrates the fruity nature of Vita juice. All Vita Juice fruits want to 'unleash their juicy fruitiness' at their peak, and need your help to do it. In fact, over 30 every pieces of advertising communication were designed to drive people to our website—where users could then create their very own 'Fantastic Fruit Smashing Machines' and lend the fruits a helping hand!