| Title | 3D McNUGGETS DIP |
| Brand | McDONALD'S RESTAURANT (HK) |
| Product / Service | RESTAURANT |
| Category | A02. Consumer Products |
| Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
| 2nd Advertising/Web Design Agency: | TRIBAL DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kevin Chiu | Tribal DDB HK | Creative Director |
| Tammy Foo | Tribal DDB HK | Senior Copywriter |
| Joe Lai | Tribal DDB HK | Art Director |
| On Yee Lok | Tribal DDB HK | Senior Designer |
| C.Y. Tang | Tribal DDB HK | Senior Programmer |
| Alvin So | Tribal DDB HK | Programmer |
McDonald's Dip Jack promotion is one of the most popular programs in Hong Kong and has been running for a few years. To avoid "promotional fatigue", a new way of engaging with consumers was needed to keep the promotion fresh and interesting. JUDGES: There is printed material to be checked for this entry.