GLOBAL HOMEPAGE REVAMP

TitleGLOBAL HOMEPAGE REVAMP
BrandSTANDARD CHARTERED BANK
Product / ServiceSTANDARD CHARTERED BANK
CategoryA01. Corporate Information
EntrantTBWA\TEQUILA\HONG KONG, HONG KONG
Entrant Company:TBWA\TEQUILA\HONG KONG, HONG KONG
Advertising/Web Design Agency:TBWA\TEQUILA\HONG KONG, HONG KONG

Credits

Credits

Name Company Position
BETTY HO TBWA\TEQUILA\HONG KONG Head of Digital Creative
LUI YUEN YEE TBWA\TEQUILA\HONG KONG DESIGNER
DAGAN WONG TBWA\TEQUILA\HONG KONG INTERACTIVE PROJECT MANAGER
MARK RINGER TBWA\TEQUILA\HONG KONG Executive Creative Director
LOUISE KRISTENSEN TBWA\TEQUILA\HONG KONG DIGITAL BUSINESS DIRECTOR
LIANG SHU TBWA\TEQUILA\HONG KONG DEVELOPER

Brief Explanation

To launch the new global brand campaign, the homepage underwent a dramatic redesign. Banking customers, press, shareholders and job seekers had to be accommodated successfully. So a flash animated showcase was created to revitalise the once text-centric homepage. New graphic sub-menu items were introduced, as were real-time updates of press and information for ‘connectedness’. There’s a new Sustainability section, introducing multimedia content as well as the addition of a new Resource Centre – a stylized interface for reports etc. Results: 29% jump in page views. Re-designed navigation and improved IA resulted 64% page views increase to other sections.