| Title | I SHIELD YOU FACEBOOK APPLICATION |
| Brand | STANDARD CHARTERED BANK (HONG KONG) |
| Product / Service | PUBLIC AWARENESS |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Ringer | TBWA\TEQUILA\HONG KONG | Executive Creative Director |
| Patrick Tom | TBWA\TEQUILA\HONG KONG | Head of Art/GCD |
| Hoon Kim | TBWA\TEQUILA\HONG KONG | Art Director |
| Nkanyezi Masango | TBWA\TEQUILA\HONG KONG | Copywriter |
| Betty Ho | TBWA\TEQUILA\HONG KONG | Head of Digital |
| Jacqui Lau | TBWA\TEQUILA\HONG KONG | Designer |
| Ben Fielding | TBWA\TEQUILA\HONG KONG | Strategist |
| Nathalie Gaveau | TBWA\TEQUILA\HONG KONG | Digital Business Director |
| Joanne Lao | TBWA\TEQUILA\HONG KONG | Managing Director |
| Louise Kristensen | TBWA\TEQUILA\HONG KONG | Digital Business Director |
| Jenny Lee | TBWA\TEQUILA\HONG KONG | Producer |
Standard Chartered Bank wanted to teach the online community about HIV and AIDS without preaching. So we created a global online campaign centered around an interactive site about HIV/AIDS. To lead people to the site, we created an application for Facebook that allows friends to “Shield” each other from HIV with digital condoms – which were all designed to suit different personalities, ranging from The “Zulu Warrior” condom to “Teacher’s Pet”. “To protect yourself in the real world, visit vir.us.” was the message. In less than 2 months, 138 000 people had visited the site.