LEND A HAND

TitleLEND A HAND
BrandUNIVERSAL PEACE FEDERATION MALAYSIA (POWER OF 10 SEN)
Product / ServiceCHARITY
CategoryB05. Public Service, Charity & Fund Raising
EntrantCREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA
Entrant Company:CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA
Advertising/Web Design Agency:CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA

Credits

Credits

Name Company Position
Sa'ad Hussein Creative Juice\sil Executive Creative Director
Joseph Anthony Creative Juice\sil Creative Director
Car9 Creative Juice\sil Head Of Digital
Car9 Creative Juice\sil Art Director
Jiashin Creative Juice\sil Art Director
Joshua Lim Creative Juice\sil Copywriter
Zeke Chan Creative Juice\sil Programmer
Raymond Sih Ifl Studio Photographer
Hui Tsin Creative Juice\sil Account Director
Royston Rozario Creative Juice\sil Account Manager

Brief Explanation

We came up with the idea of using an everyday essential that we take for granted – water, and driving the message of bringing clean water to thirsty and dying children of Sri Lanka. Our synchronised banner of a freely-running tap is connected to a banner of thirsty children waiting for water. A helping hand can actually do so much, and with the “Power of 10 Sen”, it’s all so possible. This banner creative is to be placed on websites of govermental affiliates of the organisation, and with every click through, the affiliate donates 10 sen.