Title | UNIQLO TRY |
Brand | UNIQLO |
Product / Service | BRA TOP |
Category | A02. Consumer Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | Dentsu | Creative Director |
Yuta Sejima | DENTSU EAST JAPAN | Art Director |
Hiroyuki Misono | SIMONE | Art Director |
Shin Masuda | SIMONE | Art Director |
Shinsaku Ogawa | DENTSU TEC | Agency Producer |
Osamu Iwasaki | SIMONE | Agency Producer |
Hiroyuki Misono | SIMONE | Interactive Designer |
Takeshi Kanamaru | Dentsu | Director |
Hiroshi Koike | Dentsu | Director |
Keisuke Miyazawa | Air direction | Film Producer |
CORNELIUS | Music&Sound |
UNIQLO's new product, "BRA TOP," standing for "Bra" and "tank top". Women in their 20s to 40s are recruited via mail magazines. Respondents do not only fill out the questionnaire, but also speak own feelings. The results are shown with respondents' real voice and videos、statistical diagrams, and music. With the filtering function, users can select the opinions from those who are the closest to their own.