GREEN MACHINE

TitleGREEN MACHINE
BrandHONDA MOTOR
Product / ServiceBRAND MESSSAGE
CategoryA01. Corporate Information
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Credits

Name Company Position
Hirozumi Takakusaki Dentsu Creative Director
Yasuharu Sasaki Dentsu CopyWriter
Hiroki Nakamura Dentsu Technical Director
Hiroshi Koike Dentsu Technical Director
Yusuke Kitani Art Director
Koji Nozawa CopyWriter
Kinya Okamoto Kaibutsu CopyWriter
Komei Sato Birdman Interactive Designer
Roy Ryo Tsukiji Birdman Director

Brief Explanation

This is a brand message Ad of ecology by Honda. They consult on it, not as their extra job, like planting, but as core business to make cars. Now Honda began to sell a Hybrid-car at a astonishing low price, and named as "Green Machine #001". Consumers aren intersted in neither of company message nor their ecologycal act. So, the website behaves like an enjoyable action game.