| Title | KIDS SCHOOL |
| Brand | PANASONIC CORPORATION |
| Product / Service | PANASONIC KIDS SCHOOL |
| Category | B02. Consumer Products |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO I-STUDIO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yohichiro Kudo | Hakuhodo I-studio | Art Director |
| Jutaro Mochizuki | Hakuhodo I-studio | Art Director |
| Chikashi Kitano | Hakuhodo I-studio | Interactive Designer |
| Atsushi Tanaka | Hakuhodo I-studio | Copywriter |
| Takeshi Shinohara | Hakuhodo I-studio | Photography Director |
| Kazushige Tajima | Hakuhodo I-studio | Movie Director |
| Taro Ozawa | Hakuhodo I-studio | Edit |
| Izuho Hiramatsu | Hakuhodo I-studio | Movie Producer |
| Miho Nakajima | Hakuhodo I-studio | Movie Producer |
| Yoshihiko Nakano | Hakuhodo I-studio | Director |
| Tetsuya Okimoto | Hakuhodo I-studio | Producer |
| Akiyoshi Chou | Free | Lighting |
| Shinji Kawazoe | Hakuhodo | Account Director |
This banner portrays a group of children facing a challenge full of tension of jumping a large rope and breaking the Japan record. The banner characteristic is that by pointing the cursor, the challenge fails and the children challenging become upset as well as the children in the stands. The scene where which portrays everyone being upset by the user interrupting conveys the passion people have for this competition. The banner promotes children to join this passionate competition.