| Title | AROUND THE WORLD |
| Brand | PANASONIC CORPORATION |
| Product / Service | DOCOMO SMART SERIES P-04A |
| Category | B02. Consumer Products |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO I-STUDIO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Goro Ohsawa | Panasonic | Creative Director |
| Hiroshi Nagawa | Creative Group MAC | Creative Director |
| Jutaro Mochizuki | Hakuhodo i-studio | Art Director |
| Jutaro Mochizuki | Hakuhodo i-studio | Designer |
| Koji Shibata | Creative Group MAC | Planner |
| Aya Sawada | Creative Group MAC | Planner |
| Mizuki Shichinohe | Hakuhodo i-studio | Planner |
| Kokoro Yanagawa | Hakuhodo i-studio | Planner |
| Kokoro Yanagawa | Hakuhodo i-studio | Copywriter |
| Tomonori Oki | Hakuhodo i-studio | interactive Designer |
| Koji Uzawa | Hakuhodo i-studio | Producer |
| Masahide Suwabe | Ship Creative Studio | Illustrator |
This is a banner to promote the 9.8mm slim body mobile "P-04A", complying to both regulations of GSM・3G, which can be used in around 180 countries across the globe (as of March 31, 2009). Its slimness makes it easy to carry around and can be used in all countries worldwide. Therefore we had the banner help recognize this concept by having the user experience a worldwide trip and recognize that the "P-04A" is always with you.