Brief Explanation

The primary objective was to employ new, high potential online mediums and ways of execution for Online Retail that would drive computer sales for Intel partners across markets. The idea was to Create Co-branded Swarm’s that aggregate customers and create perceived benefit for them. The more the buyers, the lower the price of the product. A social media integrated microsite with live Twitter feeds, email, mobile activations, dynamic rich media online campaign and blogger previews ensured high traffic and buzz. Dynamic banners showed live countdown timers, buyers and price drops in real time, integrated with the website.