| Title | ME, MYSELF |
| Brand | ADIDAS CHINA |
| Product / Service | ADIDAS WOMEN |
| Category | A02. Consumer Products |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Beck Yang | Ogilvy One Shanghai | Associate Art Director |
| Benjamin Guan | Ogilvy One Shanghai | Associate Art Director |
| Duo Xu | Ogilvy One Shanghai | Copywriter |
| Marcus Zhu | Ogilvy One Shanghai | Copywriter |
| Bright Yu | Ogilvy One Shanghai | Motion |
| Fred Chin | Ogilvy One Shanghai | Executive Producer |
| Leon Lee | Ogilvy One Shanghai | Senior Project Manager |
| Lizzy Yao | Ogilvy One Shanghai | Associate Account Director |
| Jennifer Dong | Ogilvy One Shanghai | Account Manager |
To launch an integrated adidas “Me, Myself” campaign in China that’s relevant to all the women, through a destination site and partnership with popular Chinese SNS portals Xiaonei and iPart, encouraging everyone to become a “Better Me” through sports. With inspiring “Me, Myself” video stories from adidas’ star trainers, we asked all Chinese women to create their own videos and share their intimate stories with sport through a simple video creation tool. In 2 months, over 400,000 videos were created. A dance instructor from Shanghai became the winner, and the star of the next campaign to inspire others.