RUNNING

TitleRUNNING
BrandADIDAS CHINA
Product / ServiceADIDAS RUNNING
CategoryA02. Consumer Products
EntrantOGILVY SHANGHAI, CHINA
Entrant Company:OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency:OGILVY SHANGHAI, CHINA

Credits

Credits

Name Company Position
Natalie Lam Ogilvy One Shanghai Executive Creative Director
Beck Yang Ogilvy One Shanghai Associate Art Director
Benjamin Guan Ogilvy One Shanghai Associate Art Director
Marcus Zhu Ogilvy One Shanghai Copywriter
Bright Yu Ogilvy One Shanghai Motion
Allen Chen Ogilvy One Shanghai Project Manager
Lizzy Yao Ogilvy One Shanghai Associate Account Director
Eric Tian Ogilvy One Shanghai Account Executive

Brief Explanation

An integrated digital platform for adidas running’s 2009 brand position: “Every runner has their own reasons to enjoy running” including: 1.An online, mobile and in-store interactive “Shoe Finder” tool that helps all runners find the right shoes and outfits for all running needs, with offline store “foot scan” events; 2.Running communities built on the adidas campaign site, popular Chinese portals Poco and Baidu where runners find offline events, share tips and music, and enter a photo competition of their favorite running moments; 3.A running game connecting friends in playful races online in the popular youth SNS Xiaonei.