Brief Explanation

2008 was the year where hundreds of brands were creating engagement campaigns around the Olympic Games, whether they were sponsors or not. adidas, an official Olympic sponsor decided they wanted to bring the nation together in support for their athletes to reinforce that they were the ultimate sports brand during the Olympics and beyond. A “Sports Nation” was created (2008.adidas.com)- a virtual online platform to enable consumers to come and support their national team. Featuring rich interactive content that was progressing rolled out over the 8month campaign, consumers could get up close and ‘connect with their national heroes.