Title | ALPINE WORLD SESSION |
Brand | ALPINE ELECTRONICS |
Product / Service | IN-CAR AUDIO, INFORMATION & COMMUNICATION PRODUCTS |
Category | A01. Corporate Information |
Entrant | KAZEPRO Tokyo, JAPAN |
Entrant Company: | KAZEPRO Tokyo, JAPAN |
Advertising/Web Design Agency: | KAZEPRO Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | CONCEPT CONCEPTION* Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Yutaka Iimori | Waileleworks | Engagement Consultant |
Naho Kobayashi | Kazepro | Account Planner |
Seishi Ono | Concept Conception* | Creative Director/Art Director |
Naoyuki Tamura | Concept Conception* | Art Director/Designer |
Shinichi Saeki | DMP | Planner |
Jun Masuda | Artcode | Technical Director |
Masako Takeishi | Sora | Production Manager |
Takanori Matsumoto | Monster Ultra | Movie Producer |
Wataru Sato | Monster Ultra | Movie Director |
Mizuho Kamo | Monster Ultra | Movie Production Manager |
ALPINE WORLD SESSION - where people gather and play - This is the first user-generated global branding site in the car electronics industry designed to function as a new communication platform where an Alpine stakeholder (users, employees, dealers) participates in the company branding. With over 7,000 high-quality video files in 26 languages from 22 countries worldwide, the site visualizes the company's best asset: the stakeholder and their passion for Alpine, and showcases key Alpine solutions (human, system, future). Implemented with Alpine's primary competencies, sound and visual, the interactive communication through the site is the Alpine brand experience.