| Title | SU MI MA SEN, LOVE |
| Brand | FAR EASTONE TELECOMM. |
| Product / Service | TELECOMMUNICATION |
| Category | D01. Integrated Digital Campaign |
| Entrant | AGENDA TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | AGENDA TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | AGENDA TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jocelyn Liao | Agenda (taiwan) | Associate Account Director |
| Ruta Shen | Agenda (taiwan) | Senior Account Executive |
| Terry Chen | Agenda (taiwan) | Senior Creative |
| William Chang | Agenda (taiwan) | Technical Consultant |
Through the marketing bundle with the movie “Su Mi Ma Sen, Love”, we invited users to experience mobile value-added services of FarEasTone on the campaign website. According to the movie scenario, we create some functions such as WAP PUSH, Two-Way SMS Voting, Online Ticket Pre-ordering, Mobile TV, IVR…etc., users can easily join the campaign in many ways, like guess the ending, download theme ringtone/wallpaper, purchase ticket package, interact with heroin via voice mail, and even on the day of special screening, users can watch the whole event via the Mobile TV service. http://www.0981205081.com.tw/index.asp