| Title | STYLE EXPERIENCE |
| Brand | PERNOD RICARD CHINA |
| Product / Service | MARTELL NOBLIGE |
| Category | A02. Consumer Products |
| Entrant | NURUN CHINA Shanhai, CHINA |
| Entrant Company: | NURUN CHINA Shanhai, CHINA |
| Advertising/Web Design Agency: | NURUN CHINA Shanhai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tek Khoon Lim | Nurun China | Creative Strategy Director |
| Nitom Sen | Nurun China | Creative Planner |
| Think Feng | Nurun China | Art Director |
| Ali Zein Kazmi | Nurun China | E-marketing Director |
| Oral Wu | Nurun China | Designer |
| Jeff Zhang | Nurun China | Designer |
| Van Shu | Nurun China | Copywriter |
| Nene Wang | Nurun China | Copywriter |
| Tom Wu | Nurun China | Flash Animation |
| Seer Chen | Nurun China | Flash Coding |
| Ray Huang | Nurun China | HTML Producer |
| James Zhou | Nurun China | Flash Animation |
| Julia Cheng | Nurun China | Senior Account Manager |
| Josie Ding | Nurun China | Senior Account Executive |
| Brieg Dano | Nurun China | Planner |
| Vincent | Nurun China | Media Planner |
| Huang Hui | The Color Shop Production House | Director |
Presented in a brand-new innovative format, the Martell Noblige interactive online movie "Style Experience" invites viewers to experience the story and contribute to the plot development. Instead of being mere spectators, the viewers‘ decisions directly affect the story and fate of the protagonist. Behind the movie plot is the positive way of life that incorporates fashionable concepts and individual lifestyle –an attitude epitomised in the spirit of the brand. Involving in the interactive sections, views can see more footage with 15 alternative outcomes. This interactive movie is the first in China and is definately a visual experience like no other.