| Title | WE'VE MADE IT A LITTLE GREENER FOR YOU TODAY |
| Brand | SUNTORY HOLDINGS |
| Product / Service | MIDORIE-NEW ENVIRONMENT GREENING PROJECT |
| Category | B04. Business Equipment & Services |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | HAKUHODO DY INTERSOLUTIONS Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hideo Kato | Suntory Business Expert Limited | Creative Director |
| Hiroki Nagasawa | Hakuhodo Dy Intersolutions Inc. | Creative Director |
| Yoshiaki Tada | Hakuhodo Dy Intersolutions Inc. | Art Director |
| Tetsuya Ishihara | Hakuhodo Dy Intersolutions Inc. | Producer |
| Yuki Hashimoto | Melt Metal | Flash Programer |
| Chiaki Yakata | Melt Metal | Animator |
| Ryosaku Yoshimoto | Hakuhodo Dy Media Partners Inc. | Media Producer |
| Genya Sunouchi | Hakuhodo Dy Media Partners Inc. | Media Producer |
| Toshiyasu Nagaura | Hakuhodo | Account Director |
| Minori Suzuki | Hakuhodo | Account Executive |
We introduced "midorie", SUNTORY's new environment greening project, by greening the entire page of msn. For the design aspect, we worked with utmost care for the details of the animation, given that the full screen greening is the most appealing feature of the presentation. At the same time, we focused on expressing in a sincere manner since "midorie" is a socially significant initiative. Taking into account the lack of general awareness towards "midorie", we designed the banner to give the most engaging experience to the viewer when the initial question is answered "No."