| Title | 360 DEGREE SNAP |
| Brand | PROCTER & GAMBLE JAPAN K. K. |
| Product / Service | VIDAL SASSOON SHAMPOO AND CONDITIONER |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hidekazu Sato | Beacon Communications | Creative Director |
| Katsuhiro Shimizu | Beacon Communications | Art Director |
| Yasushi Arikawa | Beacon Communications | Planner |
| Hideki Ida | Beacon Communications | Senior Producer |
| Ryo Mochizuki | Beacon Communications | Producer |
| Sato Takahashi | Beacon Communications | Producer |
| Yuji Mizuto | Imaginative | Planner |
| Yosuke Fukasawa | Imaginative | Designer |
| Tadakazu Oda | Fishgrove | Mobile |
| Seiki Nakayama | Fishgrove | Mobile |
| Koki Gomibuchi | Device | |
| Shuichi Hirata | Programmer | |
| Norio Serizawa | Beacon Communications | Account Supervisor |
| Akira Miyashita | Beacon Communications | Marketing Services Supervisor |
| Seitaro Chiba | Beacon Communications | Marketing Services Senior Executive |
Objective: Make the glamorous world of Music Fashion Vidal Sassoon more accessible by engaging the consumer at street level. Concept: Invite the consumers to take centre stage (literally and metaphorically) in a world normally reserved for the most glamorous and famous. Target Audience: Fashion-conscious women with an eye for the latest fashions, hairstyles and music. Result: Website page views exceeded 3 million, PR exposure totaled 6 million yen when converted into advertisement costs, and price share increased from 2.5% to 4.9% during the 4-week period surrounding the launch.