Title | CREATIVE RAM-PAGE |
Brand | PJ COLLEGE OF ART AND DESIGN |
Product / Service | DESIGN SCHOOL |
Category | A03. Consumer Services |
Entrant | ARACHNID Petaling Jaya, MALAYSIA |
Entrant Company: | ARACHNID Petaling Jaya, MALAYSIA |
Advertising/Web Design Agency: | ARACHNID Petaling Jaya, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Chin Weng Keong | Arachnid | Creative Director |
Wong Hean Meng | Arachnid | Creative Head |
Justine Lee | Arachnid | Copywriter |
Henry Lee | Arachnid | Senior Engineer |
Leong Teik Fei | Arachnid | Programmer |
Karen Koay | Arachnid | Associate Account Director |
Look Chee Heng | Arachnid | Designer |
PJCAD, a design school under the renowned INTI-Laureate group, operates smaller-than-average classes with personalised nurturing that gives good talent a better chance to shine. PJCAD's 2009 enrollment campaign is a quirky, participative, viral website offering scholarships and prizes to deserving new students. Prospective students are challenged to design sheep (our symbol of conformity and sameness) that will stand out in a virtual meadow - much like how their portfolios must stand out when job-hunting. The site's visual and copy play inspire students and demonstrate how creativity can transform a seemingly-mundane subject like sheep into something out of this world.