Title | SMART CHINA LAUNCH |
Brand | MERCEDES-BENZ (CHINA) |
Product / Service | SMART CAR LAUNCH |
Category | D01. Integrated Digital Campaign |
Entrant | FLEISHMAN-HILLARD INTERNATIONAL COMMUNICATIONS Beijing, CHINA |
Entrant Company: | FLEISHMAN-HILLARD INTERNATIONAL COMMUNICATIONS Beijing, CHINA |
Advertising/Web Design Agency: | FLEISHMAN-HILLARD INTERNATIONAL COMMUNICATIONS Beijing, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Lydie Liu | Fleishman-hillard | Senior Vice President |
Laura Qiu | Fleishman-hillard | Account Director |
Daniel Wang | Fleishman-hillard | Account Director |
Merry Meng | Fleishman-hillard | Account Manager |
Roy Yao | Fleishman-hillard | Account Executive |
Lynn Chen | Fleishman-hillard | Account Executive |
smart is the urban, environmentally-conscious lifestyle brand that questions the status quo in a self-assured and unconventional way. Traditional promotional methods can no longer match the smart brand image. A series of digital marketing campaigns for smart were launched before smart officially launched in China. With the “make a smart move today, for a better world tomorrow” key strategic theme, smart China website, smart Commune and smart mobile has re-launched and newly opened to Chinese consumers one after another. A rich program of events in a variety of forms is staged via these interactive platforms.