VIRTUAL HAIR SELECTOR

TitleVIRTUAL HAIR SELECTOR
BrandUNILEVER SINGAPORE PRIVATE LIMITED
Product / ServiceDAILY TREATMENT CONDITIONER
CategoryA02. Consumer Products
EntrantINTERUPTIVE COMMUNICATION Singapore, SINGAPORE
Entrant Company:INTERUPTIVE COMMUNICATION Singapore, SINGAPORE
Advertising/Web Design Agency:INTERUPTIVE COMMUNICATION Singapore, SINGAPORE

Credits

Credits

Name Company Position
Kevin Suryadi Interuptive Communications Copywriter
Alvin Ng Interuptive Communications Art Director
Noah Fernandes Interuptive Communications Multimedia Developer
JR Ignacio Interuptive Communications Technologist

Brief Explanation

Agency was to launch the new Dove Daily Treatment Conditioner, which restores hair to natural health from hairstyling & colouring damage. Targeted at female, Agency realised that most female often wonder if they should get a new hairstyle. Armed with this insight, Agency developed an engaging microsite that allows consumers to get a virtual makeover before visiting the salon. While we can't prevent consumers from indirectly damaging their hair through hairstyling, the site seeks to prevent any post-styling regret & to let consumers know that help is at hand to restore any hair damage, with the new Dove product.