Title | VIRTUAL HAIR SELECTOR |
Brand | UNILEVER SINGAPORE PRIVATE LIMITED |
Product / Service | DAILY TREATMENT CONDITIONER |
Category | A02. Consumer Products |
Entrant | INTERUPTIVE COMMUNICATION Singapore, SINGAPORE |
Entrant Company: | INTERUPTIVE COMMUNICATION Singapore, SINGAPORE |
Advertising/Web Design Agency: | INTERUPTIVE COMMUNICATION Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Kevin Suryadi | Interuptive Communications | Copywriter |
Alvin Ng | Interuptive Communications | Art Director |
Noah Fernandes | Interuptive Communications | Multimedia Developer |
JR Ignacio | Interuptive Communications | Technologist |
Agency was to launch the new Dove Daily Treatment Conditioner, which restores hair to natural health from hairstyling & colouring damage. Targeted at female, Agency realised that most female often wonder if they should get a new hairstyle. Armed with this insight, Agency developed an engaging microsite that allows consumers to get a virtual makeover before visiting the salon. While we can't prevent consumers from indirectly damaging their hair through hairstyling, the site seeks to prevent any post-styling regret & to let consumers know that help is at hand to restore any hair damage, with the new Dove product.