Title | POLLUTION |
Brand | SINGAPORE TELECOMMUNICATIONS |
Product / Service | SINGTEL MIO TV |
Category | B03. Consumer Services |
Entrant | INTERUPTIVE COMMUNICATION Singapore, SINGAPORE |
Entrant Company: | INTERUPTIVE COMMUNICATION Singapore, SINGAPORE |
Advertising/Web Design Agency: | INTERUPTIVE COMMUNICATION Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Kevin Suryadi | Interuptive Communications | Copywriter |
Alvin Ng | Interuptive Communications | Art Director |
Agency was tasked to launch the new Al Jazeera English channel on SingTel mio TV. In creating the awareness for this launch, an online campaign of thought-provoking ad banners was created to promote this inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem – Al Jazeera will look at every angle and every side to uncover the reality for the viewers. The creatives were also centered on newsworthy issues like war, landmine and pollution.