TWO WORLDS

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ClientCHRYSLER KOREA
ProductJEEP
EntrantBBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Type of EntryCorporate or Brand Identity
CategoryA02. Posters
TitleTWO WORLDS
Product/ServiceJEEP
Entrant Company:BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Design/Advertising Agency:BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA

Credits

Brief Explanation

Jeep had the baggage of being a car for the rough and tough outdoors. Thus, limiting sales opportunities to the actual buyers who are young urban executives who thrive in the 'boardroom jungle'.

The Brief

To create showroom posters that would give the local Jeep brand a fresh and younger personality.

How the final design was conceived

Firstly, no more Crocodile Dundee and Masai warriors for talents. Secondly, a clean design style, with a surprising juxtaposition, was created. As a result, we created a design that stood out from all the Jeep, and even car category, advertising of the past.

Indication of how successful the outcome was in the market

Very successful. Showroom posters were given out upon request. Year against year sales figures were maintained.

Credits

Name Company Position
Ronald Ng BBDO/Proximity Malaysia Chief Creative Officer
Mun BBDO/Proximity Malaysia Executive Creative Director
Kevin Le BBDO/Proximity Malaysia Copywriter
Ronald Ng BBDO/Proximity Malaysia Copywriter
Mun BBDO/Proximity Malaysia Art Director
Eric Hor BBDO/Proximity Malaysia Art Director
Gary Lim BBDO/Proximity Malaysia Art Director
Willeon Leong BBDO/Proximity Malaysia Art Director
Dickson Teh BBDO/Proximity Malaysia Print Producer
Gary Lim BBDO/Proximity Malaysia Illustrator
Willeon Leong BBDO/Proximity Malaysia Illustrator