RECYCLE

TitleRECYCLE
BrandTBWA WORLDWIDE
Product / ServiceTBWA RECYCLABLE BAGS
CategoryA01. Corporate Identity Schemes
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
Melvin Mangada TBWA \ Santiago Mangada Puno Creative Directors
Bryan Siy TBWA \ Santiago Mangada Puno Copywriter
Mel Aguinaldo TBWA \ Santiago Mangada Puno Art Director
May Dalisay TBWA \ Santiago Mangada Puno Print Producer
Alex Castro TBWA \ Santiago Mangada Puno Final Artist
Christine Mae Enterprise Production House

Brief Explanation

The country being particularly vulnerable to climate change, the government encourages local companies to cut their carbon footprint and help make the country carbon neutral.

The Brief

During United Nation’s celebration of World Environment Day last year, TBWA Worldwide launched the Carbon Neutral Challenge as part of its Corporate Responsibility Program. TBWA offices worldwide including the local agency were audited for their carbon output and tasked to contribute to offset their carbon footprint.

How the final design was conceived

During Christmas when the country’s carbon footprint increases, the local agency turned its back on plastic crates and designed a reusable shopping bag for its annual giveaways for distribution to all its employees, clients and industry partners. Reminding everyone that recycling is the easiest way to reduce carbon footprint, a variation of the mobius loop or recycling symbol was created for the handle of the reusable bag.

Indication of how successful the outcome was in the market

One of the country’s largest chain of shopping malls has contacted the local agency, expressing interest to commercially produce the bag and offer it as an alternative to their plastic shopping bags.