NECKLACE

Short List
TitleNECKLACE
BrandPERFETTI VAN MELLE
Product / ServiceHAPPYDENT
CategoryA02. Posters
EntrantMcCANN ERICKSON INDIA Mumbai, INDIA
Entrant Company:McCANN ERICKSON INDIA Mumbai, INDIA
Design/Advertising Agency:McCANN ERICKSON INDIA Mumbai, INDIA

Credits

Credits

Name Company Position
Prasoon Joshi Mccann Erickson/Mumbai Executive Chairman And Regional Executive Creative Director
Pk Anil Mccann Erickson/Mumbai Creative Director
Kapil Tammal Mccann Erickson/Mumbai Creative Director
Pk Anil Mccann Erickson/Mumbai Copywriter
Kapil Tammal Mccann Erickson/Mumbai Art Director
Swati Goel Mccann Erickson/Mumbai Art Director
Pramod Chawan Mccann Erickson/Mumbai Art Director
Sandesh Kambli Mccann Erickson/Mumbai Art Director
Manasi Sankhe Mccann Erickson/Mumbai Art Director
Paint Box Paint Box Design Cell

Brief Explanation

The challenge was to have the same scale of execution as the film in print and yet bring out the benefit.

The Brief

Happydent after the "Palace" film wanted to a print based communication to say that it gives the most sparkling teeth keeping in mind the same jest and treatment.

How the final design was conceived

We realised that people are particular about teeth and they are precious and when they get bright and shiny teeth it becomes almost like jewellery. And a thought just sparked out of it. So we did just that and created visuals showing jewellery and instead of diamonds or gems, they had something shinier - teeth.

Indication of how successful the outcome was in the market

The print and posters become instantly successful and within a short period of time became instantly recollected.