Title | NECKLACE |
Brand | PERFETTI VAN MELLE |
Product / Service | HAPPYDENT |
Category | A02. Posters |
Entrant | McCANN ERICKSON INDIA Mumbai, INDIA |
Entrant Company: | McCANN ERICKSON INDIA Mumbai, INDIA |
Design/Advertising Agency: | McCANN ERICKSON INDIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Prasoon Joshi | Mccann Erickson/Mumbai | Executive Chairman And Regional Executive Creative Director |
Pk Anil | Mccann Erickson/Mumbai | Creative Director |
Kapil Tammal | Mccann Erickson/Mumbai | Creative Director |
Pk Anil | Mccann Erickson/Mumbai | Copywriter |
Kapil Tammal | Mccann Erickson/Mumbai | Art Director |
Swati Goel | Mccann Erickson/Mumbai | Art Director |
Pramod Chawan | Mccann Erickson/Mumbai | Art Director |
Sandesh Kambli | Mccann Erickson/Mumbai | Art Director |
Manasi Sankhe | Mccann Erickson/Mumbai | Art Director |
Paint Box | Paint Box | Design Cell |
The challenge was to have the same scale of execution as the film in print and yet bring out the benefit.
Happydent after the "Palace" film wanted to a print based communication to say that it gives the most sparkling teeth keeping in mind the same jest and treatment.
We realised that people are particular about teeth and they are precious and when they get bright and shiny teeth it becomes almost like jewellery. And a thought just sparked out of it. So we did just that and created visuals showing jewellery and instead of diamonds or gems, they had something shinier - teeth.
The print and posters become instantly successful and within a short period of time became instantly recollected.