Title | AFTAB TAPAL |
Brand | TAPAL TEA |
Product / Service | TEA |
Category | A01. Corporate Identity Schemes |
Entrant | ADCOM Karachi, PAKISTAN |
Entrant Company: | ADCOM Karachi, PAKISTAN |
Design/Advertising Agency: | ADCOM Karachi, PAKISTAN |
Credits |
Name | Company | Position |
---|---|---|
Adnan Syed | Adcom | Chief Creative Officer |
Zehra Zaidi | Adcom | Creative Director |
Shoaib | Adcom | Manager/Design Systems |
Aftab Tapal CEO of Tapal Tea, the largest National Tea Company in Pakistan, is not only one of the most successful entrepreneurs in the country, he is also a world-renowned tea connoisseur and an avid art collector with one of the most impressive private art collections in the country. The key objective was to create a distinctive personal logo and identity that is visibly different from Aftab Tapal's role as CEO of Tapal Tea, and can represent him in his varied interests. The logo had to be adaptable across mediums, not only to standard stationery items.
Design a personal ID for Aftab Tapal, CEO, Tapal Tea, the largest national Tea Company in Pakistan
A tughra (Ottoman Turkish: Ṭuğrā) is a calligraphic seal or signature of an Ottoman sultan that was affixed to all official documents and correspondence. It is, by extension, also a symbol and lends itself naturally to use as a logo. It seemed only befitting that a contemporary ‘tughra’ be designed for him incorporating his twin passions of tea and art. The letters of his name, inscribed in Urdu and English, come together to form a teapot-shaped-tughra. This logo along with a water-colour rendering of his favourite tea-gardens make the basic elements of his personal stationery.
The new logo and accompanying stationery were very well received not only within the company but also amongst the corporate elite, business associates and various Trusts and organizations he has dealings with.