AFTAB TAPAL

TitleAFTAB TAPAL
BrandTAPAL TEA
Product / ServiceTEA
CategoryA01. Corporate Identity Schemes
EntrantADCOM Karachi, PAKISTAN
Entrant Company:ADCOM Karachi, PAKISTAN
Design/Advertising Agency:ADCOM Karachi, PAKISTAN

Credits

Credits

Name Company Position
Adnan Syed Adcom Chief Creative Officer
Zehra Zaidi Adcom Creative Director
Shoaib Adcom Manager/Design Systems

Brief Explanation

Aftab Tapal CEO of Tapal Tea, the largest National Tea Company in Pakistan, is not only one of the most successful entrepreneurs in the country, he is also a world-renowned tea connoisseur and an avid art collector with one of the most impressive private art collections in the country. The key objective was to create a distinctive personal logo and identity that is visibly different from Aftab Tapal's role as CEO of Tapal Tea, and can represent him in his varied interests. The logo had to be adaptable across mediums, not only to standard stationery items.

The Brief

Design a personal ID for Aftab Tapal, CEO, Tapal Tea, the largest national Tea Company in Pakistan

How the final design was conceived

A tughra (Ottoman Turkish: Ṭuğrā) is a calligraphic seal or signature of an Ottoman sultan that was affixed to all official documents and correspondence. It is, by extension, also a symbol and lends itself naturally to use as a logo. It seemed only befitting that a contemporary ‘tughra’ be designed for him incorporating his twin passions of tea and art. The letters of his name, inscribed in Urdu and English, come together to form a teapot-shaped-tughra. This logo along with a water-colour rendering of his favourite tea-gardens make the basic elements of his personal stationery.

Indication of how successful the outcome was in the market

The new logo and accompanying stationery were very well received not only within the company but also amongst the corporate elite, business associates and various Trusts and organizations he has dealings with.