| Title | COKE BOTTLES PACKAGING DESIGN |
| Brand | COCA-COLA SINGAPORE |
| Product / Service | COCA-COLA |
| Category | B02. Drinks |
| Entrant | EURO RSCG SINGAPORE, SINGAPORE |
| Entrant Company: | EURO RSCG SINGAPORE, SINGAPORE |
| Design/Advertising Agency: | EURO RSCG SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Victor Ng | Euro RSCG Singapore | Executive Creative Director |
| Alfred Wee | Euro RSCG Singapore | Associate Creative Director |
| Wong Wai Ling | Euro RSCG Singapore | Copywriter |
| Seah Ting Ting | Euro RSCG Singapore | Art Director |
| Jimmy Kim | Euro RSCG Singapore | At Director |
| Nico Demus Loh | Euro RSCG Singapore | Typographer |
| Samantha Van Iddekinge | Euro RSCG Singapore | Account Supervisor |
| Daphne Pang | Euro RSCG Singapore | Account Manager |
| Leonardo O'grady | Coca-cola Pacific | Advertiser's Supervisor |
| Calibre | Photographer |
We invited the audience to open happiness, with light-hearted messages in the shape of iconic Coke bottles. We also created little pockets of joy in the legal panel that contains essential information such as nutrition facts, the ingredient list and bar code
To introduce Coca-Cola's new Open Happiness platform to a relatively young audience.
It brought out the full flavour of the Open Happiness platform.
The cans put smiles on faces and helped the audience relate to the new Open Happiness platform.