DIY POSTER

Short List
TitleDIY POSTER
BrandCREATIVE GUILD OF THE PHILIPPINES
Product / ServiceADVERTISING
CategoryA02. Posters
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Design/Advertising Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
David Guerrero BBDO Guerrero/Proximity Philippines Chairman/Chief Creative Officer
Joel Limchoc BBDO Guerrero/Proximity Philippines Executive Creative Director
Simon Welsh BBDO Guerrero/Proximity Philippines Executive Creative Director
Brandie Tan BBDO Guerrero/Proximity Philippines Head Of Art
Dale Lopez BBDO Guerrero/Proximity Philippines Art Director
David Guerrero BBDO Guerrero/Proximity Philippines Chairman/Chief Creative Officer
Rachel Teotico BBDO Guerrero/Proximity Philippines Copywriter
Meggy De Guzman BBDO Guerrero/Proximity Philippines Copywriter
Al Salvador BBDO Guerrero/Proximity Philippines Print Producer
Paolo Gripo BBDO Guerrero/Proximity Philippines Photographer
Manny Vailoces BBDO Guerrero/Proximity Philippines Final Art

Brief Explanation

The key objective was to increase awareness and participation among members of the Philippine advertising industry for the upcoming event. The challenge, to effectively communicate the core message: Change is Good.

The Brief

Promote the 2009 Philippine Creative Guild, focusing on the theme of empowerment through change.

How the final design was conceived

We wanted to design a poster that would allow the audience to experience creating change for the world to see. We produced a Do-It-Yourself poster which people transformed and put their individual marks on.

Indication of how successful the outcome was in the market

These posters were sent out to agencies and handed out to young creatives. They were put up at advertising events and the Creative Guild itself. The turn out: a whole new set of uniquely designed posters. There were names, greetings and even space invaders. Everyone took part in transforming the blank canvas and making their own little change.