MAGNET

TitleMAGNET
BrandMAGNET
Product / ServiceMAGNET
CategoryA01. Corporate Identity Schemes
EntrantEIGHT PARTNERSHIP Causeway Bay, HONG KONG
Entrant Company:EIGHT PARTNERSHIP Causeway Bay, HONG KONG
Design/Advertising Agency:EIGHT PARTNERSHIP Causeway Bay, HONG KONG

Credits

Credits

Name Company Position
Chris Kyme Eight Partnership Creative Partner
Iain Richardson Eight Partnership Head Of Design

Brief Explanation

Keep it simple, while achieving some relevance to the name

The Brief

Create a logo and corporate identity for Magnet, a new recruitment consultancy

How the final design was conceived

The right typeface. With the strategic use of colour.

Indication of how successful the outcome was in the market

A simple, classy solution with the right corporate feel helped to launch the company.