HEALTH CONCEPT LOGO

TitleHEALTH CONCEPT LOGO
BrandWONG CHUN LOONG HERBAL TEA
Product / ServiceCHINESE HERBAL TEA
CategoryA01. Corporate Identity Schemes
EntrantE-LINK DESIGN & COMMUNICATIONS Hong Kong, HONG KONG
Entrant Company:E-LINK DESIGN & COMMUNICATIONS Hong Kong, HONG KONG
Design/Advertising Agency:E-LINK DESIGN & COMMUNICATIONS Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Patrick Heung E-Link Design & Communications Ltd Creative Director
Anthony Li E-Link Design & Communications Ltd Studio Manager

Brief Explanation

The main challenge is to create a young and fresh image for a new brand of the "old-fashioned" Chinese herbal tea.

The Brief

Create a new brand logo to represent the new generation of herbal tea in Mainland China.

How the final design was conceived

The idea behind the logo of "Health Concept" is generated from the word "concept". A concept is induced from our mind and usually, cartoonist loves to illustrate an idea with a dialog bubble. Because "Health Concept" is a brand that targets teenagers and young adults, we have derived the idea from the cartoonist for a clear image for other to perceive its youthfulness. Also, we want to present to the public that the brand is communicating to the world its message.

Indication of how successful the outcome was in the market

The brand expands quickly into 25 shops at Guangzhou in one and a half years. And it attracts franchise partners to join the business.