Title | HEALTH CONCEPT LOGO |
Brand | WONG CHUN LOONG HERBAL TEA |
Product / Service | CHINESE HERBAL TEA |
Category | A01. Corporate Identity Schemes |
Entrant | E-LINK DESIGN & COMMUNICATIONS Hong Kong, HONG KONG |
Entrant Company: | E-LINK DESIGN & COMMUNICATIONS Hong Kong, HONG KONG |
Design/Advertising Agency: | E-LINK DESIGN & COMMUNICATIONS Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Patrick Heung | E-Link Design & Communications Ltd | Creative Director |
Anthony Li | E-Link Design & Communications Ltd | Studio Manager |
The main challenge is to create a young and fresh image for a new brand of the "old-fashioned" Chinese herbal tea.
Create a new brand logo to represent the new generation of herbal tea in Mainland China.
The idea behind the logo of "Health Concept" is generated from the word "concept". A concept is induced from our mind and usually, cartoonist loves to illustrate an idea with a dialog bubble. Because "Health Concept" is a brand that targets teenagers and young adults, we have derived the idea from the cartoonist for a clear image for other to perceive its youthfulness. Also, we want to present to the public that the brand is communicating to the world its message.
The brand expands quickly into 25 shops at Guangzhou in one and a half years. And it attracts franchise partners to join the business.