Title | MUGHAL MINIATURE |
Brand | BIGADDA.COM |
Product / Service | BIGADDA.COM |
Category | A02. Posters |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Design/Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Chief Creative Officer |
Vikram Gaikwad | Creativeland Asia | Executive Creative Director |
Anu Joseph | Creativeland Asia | Creative Director |
Sajan Raj Kurup | Creativeland Asia | Copywriter |
Vikram Gaikwad | Creativeland Asia | Art Director |
Shimoni Shah | Creativeland Asia | Illustrator |
Sudarshan Waghmare | Creativeland Asia | Illustrator |
Giamaria Fernandes | Creativeland Asia | Illustrator |
Tasneem Chhatrisa | Creativeland Asia | Illustrator |
Karmel Fernando | Creativeland Asia | Account Supervisor |
While Facebook and Orkut were perceived as the leaders in Social Networking in India - Bigadda.com had the most number of members on its site compared to any leading social networks and in effect was the real Indian No.1 Social Network with over 4.5 million members.
To announce that Bigadda.com is India's Largest Social Networking Site with over 4.5 million members.
A poster was designed which was inspired by Mughal Miniature paintings which were traditional paintings made for Mughal Kings with detailed illustrations of their daily life including hunting scenes, war scenes, courtroom scenes, etc. The Bigadda Painting uses this same technique to depict the various aspects of online social networking like sharing photos, videos, chatting, gaming, blogging, sending virtual hugs, etc.
Bigadda.com clearly was recalled as the No.1 Indian Social Networking site after the campaign.