Brief Explanation

Pencil representing honor is the most important image property of The One Show. As an international creative event, it carries energy and variability of creative. How to extend the image and create attractive VI system? How to keep the brand quality as well as highlight the core value of event? It's a question to consider.

The Brief

The One Show, the premiere international advertising award show, sets the industry standard for creative excellence. The One Club has been doing educational competitions and workshops in China since 2001 and it has become one of the most important international advertising educational activities in China.

How the final design was conceived

We use bulb as the visual element to represent the inspiration of creative, and the strong body graphics add more interesting and vivid atmosphere. The elements are extended to all the objects. Synthetic glass instead of paper, together with artistic carving full of design, which make simple thing throw out endless creative. They're kept by each international instructors and students, which reach which reach more experience and recognition of the brand.

Indication of how successful the outcome was in the market

After the image of the promotion, so that the activities of the connotation of a more prominent, with distinct image will allow an international creative activities with infinite vitality, which will allow every participant to feel the charm of creativity. After a year of different visual image, in addition to campaigns to achieve a valid concern, but also attracted more and more participants.