| Title | ULTIMATE TRAINING |
| Brand | CATHAY PACIFIC AIRWAYS |
| Product / Service | CATHAY PACIFIC AIRWAYS |
| Category | A02. Posters |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Design/Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sylvester Song | McCann Worldgroup (hong Kong) | Executive Creative Director |
| Thierry Halbroth | McCann Worldgroup (hong Kong) | Senior Creative Director |
| Florence Lai | McCann Worldgroup (hong Kong) | Creative Director |
| Don Ellis | McCann Worldgroup (hong Kong) | Senior Copywriter |
| Vivian Yong | McCann Worldgroup (hong Kong) | Senior Copywriter |
| Kit Yu | McCann Worldgroup (hong Kong) | Art Director |
| George Cheung | McCann Worldgroup (hong Kong) | Visualizer/Illustrator |
The Cathay Pacific / Credit Suisse Hong Kong Rugby Sevens is three days of fun, rugby and more fun.
It’s part sport and part carnival, and we wanted to create a marketing campaign that reflected the personality of this unique international event.
So we chose to show the unorthodox ways some of the teams trained for the Sevens.