TIDE STAINBROIDERY

TitleTIDE STAINBROIDERY
BrandPROCTER & GAMBLE
Product / ServiceTIDE DETERGENT
CategoryA02. Posters
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company:LEO BURNETT INDIA Mumbai, INDIA
Design/Advertising Agency:LEO BURNETT INDIA Mumbai, INDIA

Credits

Credits

Name Company Position
Kv Sridhar Leo Burnett India National Creative Director
Kb Vinod Leo Burnett India Executive Creative Director
Deepak Singh Leo Burnett India Art Director
Nishant Jethi Leo Burnett India Art Director
Kb Vinod Leo Burnett India Copywriter
Gaurav Lalwani Leo Burnett India Account Servicing
Sharan Sabhachandani Leo Burnett India Account Servicing
Sandeep Barge Photographer

Brief Explanation

Design an innovative & involving way to give away free sachets of Tide while staying true to brand promise - in a market place where it is difficult to standout in a free sampling exercise

The Brief

Sampling exercise to giveaway free sachet packs of Tide

How the final design was conceived

Cloth posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.

Indication of how successful the outcome was in the market

Sampling target exceeded by 127%. As a bonus the exercise also became a much talked about advertising for the brand