| Title | SHOE REPAIR BUSINESS CARD |
| Brand | ASA SERVICES |
| Product / Service | SHOES REPAIR SERVICE |
| Category | A05. Stationery |
| Entrant | McCANN ERICKSON THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
| Design/Advertising Agency: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Erickson Thailand | Chief Creative Officer |
| Chinnawut Awakul | McCann Erickson Thailand | Creative Director/Art Director/Copywriter |
| Chanwut Sirisuksuvan | McCann Erickson Thailand | Creative Director |
| Napapatch Kantasil | McCann Erickson Thailand | Copywriter |
| Anuwat Nitipanont | McCann Erickson Thailand | Art Director/Typographer |
| Ekarat Wisuttiwan | Www.pix2graph.com | Photographer/Studio |
| Jatuporn Aonrueangsri | McCann Erickson Thailand | Illustrator |
| Chalermpol Kiatpatananukul | McCann Erickson Thailand | Illustrator |
| Pittkanya Poonlumlert | McCann Erickson Thailand | Art Buyer |
| Chaliya Sukonthorn | McCann Erickson Thailand | Account Supervisor |
| Nitchanun Attanon | McCann Erickson Thailand | Account Manager |
| Sirinun Srisangnam | McCann Erickson Thaiand | Account Manger |
| Kiti Thengtrirat | Asa Services (Thailand) Ltd. | Advertiser's Supervisor |
The challenge was to create a unique business card that not only described the location of the stores but also identified the services they offered.
ASA Shoe repair service is a chain of stores operating in an already crowded market. It needs a distinctive design identity to stand out from the crowd.
We decided to utilize the design of the cards to show the services that ASA could provide. We created a range of business cards, all of which were die cut in the shape of a shoe and each illustrated a particular shoe repair service.
The business cards created a distinctive identity for ASA. After the design was launched, calls increased 20% with many people describing the repairs they wanted using the business card as an example.