Brief Explanation

The Hard Rock crowd is eclectic mix - young, old, foreign, local, drinkers, diners. But there’s one thing they all have in common. A wicked sense of fun – figuratively and literally. We wanted all to have a wicked time rocking the café down.

The Brief

Hard Rock Café in Kuala Lumpur is one of the more popular spots in town. Apart from the dining, people flock for the great entertainment – especially during special occasions. HRC wanted to tell all ghouls and goblins that Hard Rock was the place to be for a devilishly good time during Halloween.

How the final design was conceived

HRC has always pushed in the envelope – in whatever they do. This includes their advertising. So we produced an intriguing, interesting design that captures the feeling of Halloween. And more importantly, tell everyone that Hard Rock Café was the place to party. Absolutely everyone will be there – even the Grim Reaper himself.

Indication of how successful the outcome was in the market

Let’s just say, there were a more than few throbbing head and pairs of tired, happy feet.