Title | VIDEO CITY JOINT |
Brand | VIVA VIDEO CITY |
Product / Service | VIVA ENTERTAINMENT COMPANY |
Category | A08. Point of Sale |
Entrant | LOWE PHILIPPINES Makati City, THE PHILIPPINES |
Entrant Company: | LOWE PHILIPPINES Makati City, THE PHILIPPINES |
Design/Advertising Agency: | LOWE PHILIPPINES Makati City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Steve Clay | Lowe Philippines | Executive Creative Director |
Joel Banzil | Lowe Philippines | Copywriter |
Steve Clay | Lowe Philippines | Copywriter |
Joel Banzil | Lowe Philippines | Art Director |
Mario Serrano | Lowe Philippines | Art Director |
Jake Fernandez | Lowe Philippines | Producer |
Jake Fernandez | Lowe Philippines | Photographer |
Mic Logaring | Lowe Philippines | Final Artist |
Roger Rapacon | Lowe Philippines | Final Artist |
Tynna Antonio | Lowe Philippines | Management Supervisor |
Due to cost implications, we were instructed to communicate our message on a standard, vertical poster.
Communicate the arrival of the latest season of Weeds (a popular American television series).
By rolling a poster up from the bottom to its halfway point, we were able to simulate a marijuana joint, turning it into an effective, eye-catching 3-dimensional piece of communication.
Sales and rentals exceeded expectations.