WILD SIGHT

Short List
TitleWILD SIGHT
BrandSAMSUNG EVERLAND
Product / ServiceZOO
CategoryA04. Calendars
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Design/Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA

Credits

Credits

Name Company Position
Sangmin Nam Cheil Worldwide Creative Director
Dongeon Kim Cheil Worldwide Art Director
Joomi Lee Cheil Worldwide Art Director
Jeongae Choi Cheil Worldwide Designer
Jeongho Kang Cheil Worldwide Designer
Sanghoon Dho Cheil Worldwide Designer
Gihwan Kim The Third Age Art Director
Sunjae Lee The Third Age Planner
Jung Nam The Third Age Designer

Brief Explanation

The structure of eyes of animals and the way they see things are different. Fish, insects, and mammals have their own unique viewing system depending on their living environment and evolutionary process. We created the calendar with the concept of "What would the world look like in wild sight?” that shows different perspectives of various animals.

The Brief

This calendar was created with the concept of “What would the world look like in wild sight?” that shows different perspectives of various animals. Applying edutainment approach, we increased the corporate image while providing better understanding of the natural world.

How the final design was conceived

“When I look at the animals at the zoo, how they would look at me?” The calendar project started from this idea. By looking at the world according to animals’ view, we could present a part of amazing world of nature while providing interesting facts about animals. We matched the typography of numbers in each month with how featured animals see the numbers.

Indication of how successful the outcome was in the market

The project generated a great response from children and their parents because it showed a new example in Edutainment. The project also contributed greatly to company’s image since it introduced a unique calendar which only zoo can offer.