OLD WORLD FLAVOR

TitleOLD WORLD FLAVOR
BrandBAI XIANG
Product / ServiceBAI XIANG NOODLES
CategoryA02. Posters
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Design/Advertising Agency:OGILVY BEIJING, CHINA

Credits

Credits

Name Company Position
Nils Andersson Ogilvy Beijing Group Executive Creative Director
Doug Schiff Ogilvy Beijing Executive Creative Director
Teonghoe Teng Ogilvy Beijing Art Director
Doug Schiff/Wei Xu Ogilvy Beijing Copywriter
Kenny Chai Photographer
Corbis Photographer
Studio Dl Photo Illustrator

Brief Explanation

To find a memorable way to say that their product is better and that they put more care into their product.

The Brief

To distinguish the brand from other instant noodles by expressing the higher standards they bring to the cooking process.

How the final design was conceived

Way before instant noodles, there was less emphasis on fast, more on flavor. This led to the interesting combination of fast and flavor, and the combination of instant noodles and a time when flavor was the only thing that mattered.

Indication of how successful the outcome was in the market

In many locations, the posters were stolen and had to be replaced. In addition, sales have been rising for the past 6 months.