Title | OLD WORLD FLAVOR |
Brand | BAI XIANG |
Product / Service | BAI XIANG NOODLES |
Category | A02. Posters |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Design/Advertising Agency: | OGILVY BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Nils Andersson | Ogilvy Beijing | Group Executive Creative Director |
Doug Schiff | Ogilvy Beijing | Executive Creative Director |
Teonghoe Teng | Ogilvy Beijing | Art Director |
Doug Schiff/Wei Xu | Ogilvy Beijing | Copywriter |
Kenny Chai | Photographer | |
Corbis | Photographer | |
Studio Dl | Photo Illustrator |
To find a memorable way to say that their product is better and that they put more care into their product.
To distinguish the brand from other instant noodles by expressing the higher standards they bring to the cooking process.
Way before instant noodles, there was less emphasis on fast, more on flavor. This led to the interesting combination of fast and flavor, and the combination of instant noodles and a time when flavor was the only thing that mattered.
In many locations, the posters were stolen and had to be replaced. In addition, sales have been rising for the past 6 months.