Title | PIXEL SHARPENER |
Brand | DLIT |
Product / Service | DIGITAL LEADERSHIP INTENSIVE TRAINING |
Category | A01. Corporate Identity Schemes |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Design/Advertising Agency: | OGILVY BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Executive Creative Director |
Wang Fei | Ogilvy Beijing | Associate Creative Director |
Doug Schiff | Ogilvy Beijing | Copywriter |
Wang Fei | Ogilvy Beijing | Art Director |
Tracy Wu | Ogilvy Beijing | Producer |
The challenge was designing a logo that would simply and succinctly express both the digital nature of the event, but also give a strong impression of the learning offered.
Create an identity for strategic training that would reflect the digital nature of the offering.
The idea of pixels being sharpened was an interesting metaphor, with an equally fun wordplay.
For the initial three-day event, attendance was 72% of those invited. There was enormous feedback from those who attended on both the name and the design of the identity. In addition, the USB-powered pencil sharpener was a much-appreciated gift that filled out the concept.